publication . Conference object . Part of book or chapter of book . 2021

Face(book)ing the truth: initial lessons learned using Facebook advertisements for the chatbot-delivered Elena+ Care for COVID-19 intervention

Ollier, Joseph; Santhanam, Prabhakaran; Kowatsch, Tobias;
Open Access English
  • Published: 11 Feb 2021
  • Publisher: Science and Technology Publications, Lda
  • Country: Switzerland
Abstract
Utilizing social media platforms to recruit participants for digital health interventions is becoming increasingly popular due to its ability to directly track advertising spend, number of app downloads and other metrics transparently. The following paper concerns the initial tests completed on the Facebook Ad Manager platform for the chatbot-delivered digital health intervention Elena+ Care for COVID-19. Eleven advertisements were run in the UK and Ireland during August/September 2020, with resulting downloads, post (i.e. advert) reactions, post shares and other advertisement engagement metrics tracked. Key findings from our advertising campaigns highlight that...
Subjects
Medical Subject Headings: education
free text keywords: Facebook Advertisements; Social Media; Digital Health; Chatbots, information management, social sciences, education, health sciences, Facebook Advertisements, Social Media, Digital Health, Chatbots
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http://dx.doi.org/10.5220/0010...
Conference object . 2021
Provider: Crossref
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Alexandria Research Platform
Part of book or chapter of book . 2021
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https://dx.doi.org/10.3929/eth...
Conference object . 2021
Provider: Datacite
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