publication . Master thesis . 2021

THE IMPACT OF CORONAVIRUS PANDEMIC ON CONSUMER BEHAVIOUR AMONG UNIVERSITY STUDENTS IN COPENHAGEN

Darkwa, Andrew Kofi;
Open Access English
  • Published: 01 Jan 2021
  • Country: Denmark
Abstract
The coronavirus pandemic and its associated measures implemented like the lockdown and social distancing rules have disrupted the consumer propensities of purchases as well as shopping. This study sought to examine the impact of coronavirus pandemic on the consumer behaviour of university students in Copenhagen. A qualitative exploratory research design was employed in the execution of the study to meet the research objectives. The study involved careful reviewed literature to evaluate the issues and theories of consumer behaviour, particularly with regards to crises like the coronavirus pandemic. <br/>The interviews provided data that was used to examine studen...
Subjects
Medical Subject Headings: education
free text keywords: Consumer Behaviour, coronavirus, Health pandemic, Health Crisis
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