publication . Article . 2021

A case study on the brands’ corporate social responsibility during covid-19 pandemic

TOKSARI, Murat; SUSUR, Mert;
Open Access Turkish
  • Published: 09 Jul 2021
  • Publisher: Maltepe Üniversitesi
  • Country: Turkey
Abstract
The Covid-19 pandemic period, which started in China at the end of 2019 and also seen in our country as of 2020, brings many changes in the field of corporate social responsibility. Positioning the pandemic process on both helping people and creating a brand perception, businesses have developed strategies for corporate social responsibility practices, created awareness and taken action to support. In this context, some businesses have made improvements in working hours by giving their employees paid leave, while some businesses have made donations related to cash aid and health products to both those in need and health workers by emphasizing their responsibilit...
Subjects
free text keywords: Kurumsal sosyal sorumluluk, Covid-19, gönüllülük, sosyal sorumluluk, marka algısı, Corporate social responsibility, volunteering, social responsibility, brand perception, Kurumsal Sosyal Sorumluluk,Sosyal Sorumluluk,Covid-19,Gönüllülük,Marka Algısı
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