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Optimisation of the marketing of small-scale French fisheries products

Authors: Le Du, Anna;

Optimisation of the marketing of small-scale French fisheries products

Abstract

Although difficult to define, small-scale fisheries contributes to food security, sustainable livelihoods and the fight against poverty, particularly in developing countries. Despite this importance, this sector is disadvantaged because of its typical remoteness, lack of infrastructure and marginal political power. The COVID19 pandemic and the introduction of new, more environmentally-conscious consumption patterns have demonstrated the importance of small-scale fisheries. Many associations and companies are campaigning to give this sector greater importance and consideration. This is particularly the case with the host company Poiscaille, which specializes in the small-scale fishing products. In order to optimise this marketing, various tools have been developed within the host company to facilitate the management of the supply, but also externally with the implementation of a catch reporting application.; Bien que complexe à définir, la petite pêche contribue à l’alimentation, à la sécurité alimentaire, aux moyens d’existence durables et à la lutte contre la pauvreté, en particulier dans les pays en développement. Malgré cette importance, ce secteur est désavantagé en raison de son éloignement typique, de son manque d’infrastructures et de son pouvoir politique marginal. La pandémie du COVID19 et l’arrivée de nouveaux modes de consommation plus soucieux de l’environnement ont montré l’importance de la pêche à petite échelle. De nombreuses associations et entreprises militent pour donner à ce secteur une plus grande importance et une meilleure considération. C’est notamment le cas de l’entreprise d’accueil Poiscaille qui est spécialisée dans la vente des produits halieutiques issus de la petite pêche, sous forme de casier de la mer. Pour optimiser cette mise en marché différents outils ont été mis en place au sein de l’entreprise d’accueil pour faciliter la gestion de l’approvisionnement et permettre d’accroitre son activité, mais aussi en externe avec la mise en place d’une application de déclaration des captures.

Country
France
Related Organizations
Keywords

Marketing, Small-scale fisheries, Petite pêche, Mise en marché, [SDV]Life Sciences [q-bio], Community Supported Fisheries, Optimisation, Seafood products, Produits de la mer, Circuits courts, COVID 19

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  • citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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