research product . 2021

FROM STATUS TO STIGMA: THE DISCURSIVE JOURNEY OF LEISURE TRAVEL DURING THE COVID-19 PANDEMIC

Nordh, Simon; Hedin, Olof; Sahlgren, Christian;
Open Access English
  • Published: 02 Jul 2021
  • Country: Sweden
Abstract
The objective of this paper is to explore and illustrate how the societal view of leisure travel is discursively portrayed during the COVID-19 pandemic. We have taken on a different approach compared to a majority of prior tourism research as we have shifted our focus from major actors within the industry to the contemporary consumer. Thus, our contribution to tourism-related research is that we shed new light on the role of discourses in the travel landscape during times of crisis. Our research demonstrates that there is a divide in public opinion that is mediated through three prominent discourses: the shaming discourse, the justification discourse and the hom...
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free text keywords: Discourse Analysis, Leisure Travel, COVID-19 Pandemic, Stigma, Polarization
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COVID-19
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