research product . 2021

Organization Changes in Pandora & its Effects

Benggaard, Laura Johanne; Raptis, Georgios; Nyberg, Melina Amanda; Hutar, Simon; Nishimura, Mari; Daroca, Cleo Aiza;
Open Access English
  • Published: 01 Jan 2021
  • Publisher: RUC
  • Country: Denmark
Abstract
This report seeks to answer the question: How has the turnaround strategy of Programme NOW within Pandora affected the company's organizational structure and its efficiency? Our report is based around a case study of the Danish company called Pandora. The report has approached the research question abductively, whereby the application of Henry Mintzberg’s Organizational Theory and his Management Theory has been used in order to test out the theory in an expert interview with Mr. Steen Randeris, an employee and manager at Pandora. This interview has given us some inductive feedback that we use as critical reflections on the theory. Therefore also the reasoning be...
Subjects
free text keywords: Pandora, Programme NOW, Organizational change, Mintzberg's Organizational Theory, COVID-19
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