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Other research product . 2021

Navigating through crisis: Strategic decision-making in a pandemic - Case study of WorldTicket

Virág, Gréta Anna; Lechmanová, Kamila; Vedeikyte, Ieva; Kocichová, Natália;
Open Access
Published: 01 Jan 2021
Country: Denmark

COVID-19 pandemic has had an enormous impact on the aviation industry affecting everything from passengers to cargo, incoming revenues, and even other companies connected to this industry. The experts are expecting the recovery to take place in 2024, therefore, a long path lies ahead for everyone. This thesis focuses on the IT solution sector of the aviation industry with WorldTicket as the exemplifying case, where we examine the decision making process through a combination of Crisis Management, Bounded Rationality, and Contingency theories. The research was conducted with a Marketing Environment analytical framework which also functions as its structure. The data collection includes semi-structured interviews of WorldTicket’s management team and financial analysis that will add up to a richer conclusion. We concluded that WorldTicket successfully implemented strategic decisions corresponding to the crisis.


aviation industry during Covid-19, Strategic Decisions, Decision Making, IT Software Solution, Crises Management

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