research product . 2021

Communication Project 2021

Sinico, Sara; Vilanculos, Rui Manuel Rita; Schumacher, Emilie Valentin Hvenegaard; Engelsen, Christoffer Toft; Bech, Nicholas Løvbom; Houck, Kellye;
Open Access English
  • Published: 01 Jan 2021
  • Publisher: RUC
  • Country: Denmark
Abstract
The focal point of this project is the current COVID-19 situation, and the campaign made by The Danish Health Authorities (DHA) focuses on the restrictions, specifically among young adults. This project aims to analyse to what extent the outcome of the meaning-making process of the audience matches with the DHA intended message of their campaign, “We can do it.” <br/>Both a quantitative- and qualitative approach was applied. Firstly a quantitative survey was conducted, and secondly, ten interviews were made. This questionnaire survey targeted a high number of responses, to collect a large sample of general thoughts towards the campaign, in order to analyse the g...
Subjects
free text keywords: Kampagne, COVID-19, Sundhedsstyrelsen
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