research product . Other ORP type . 2021

Étude de cas. LA REDOUTE: digital transformation strategy

Daidj, Nabyla;
  • Published: 01 Jan 2021
  • Publisher: HAL CCSD
  • Country: France
Disponible en ligne sur le site de la Centrale de Cas et de Médias Pédagogiques :; Cas pédagogique CCMP N° G2031(GB); La Redoute is above all a family story and a company that has long been a forerunner in textile-clothing activities, becoming the first mail order company in France with a mythical catalog (Appendix A). The "success story" has been going on for almost 180 years, with considerable successes but also more difficult phases of restructuring, particularly at the end of the 1990s.The decade 2010 is a pivotal period marked by a change in governance at La Redoute and radic...
free text keywords: E-commerce, Digital transformation, Strategic alignment, Information system, COVID-19, [SHS.GESTION]Humanities and Social Sciences/Business administration
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