research product . 2020

The change created by Covid19 regarding the hygiene perception of consumers and the reflection of this change on e-commerce

Aksu Altun, Sibel;
Open Access English
  • Published: 01 Jan 2020
  • Publisher: Maltepe Üniversitesi, Lisansüstü Eğitim Enstitüsü
  • Country: Turkey
With the onset of COVID-19 people have entered into a new phase which they had never anticipated or rehearsed before. Companies and consumers had to adopt some new habits for this ‘New Normal’ world which they will step into in line with this new aforementioned phase. This study has been carried out in order to point out the differences in consumer behaviors before and after COVID-19 and draw attention to the new consumer channels which have emerged based on this behavioral change that has taken place. Eventually, it seems that e-commerce is one of the key changes in consumer’s “new normal”. In the first part of the study the stages of COVID-19 are explained and...
free text keywords: Consumer behaviors, New normal, New sales channels
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