It is clear that the pandemic has had a dramatic impact on tourism regions in the short term. Europe has seen a drop of 77% in international visitor numbers in 2021 compared to pre-pandemic, and the UNWTO estimates that 100-120 million jobs are at risk globally. But what will the longer-term impacts be? This blog considers whether tourism regions will bounce back to old development paths after the pandemic or whether it will prove to be a transformative moment, triggering the establishment of new development trajectories. It draws on research, funded by the Regional Studies Association ‘Pandemics, Cities, Regions & Industry Small Grant Scheme’, which has investigated the impacts of the COVID-19 pandemic on tourism regions and how destination organisations have reacted.