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Prix du meilleur second choix dans la catégorie recherche lors de la conférence UIIN.; International audience; To leverage the emerging potential of new technologies, digital transformation has been a clear priority for most large- and mid-sized organizations for over a decade now (Vial, 2019). However, COVID-19 pandemic has recently pushed several microbusinesses (MBs) to hurriedly initiate digital transformation (DT) efforts and keep their businesses afloat (Mandviwalla & Flanagan, 2021). MBs comprise a class of small and medium enterprise category (SMEs) that typically have fewer than 10 employees and lesser resources (OECD, 2021). They represent about 93 percent of all businesses in the Europe (European Commission, 2019). Their economic significance is also shown through ha survey which predicted that by 2024 small businesses through their DT efforts have the potential to add over 2.3 trillion USD to the global GDP, which would be key for the post pandemic economic recovery (CISCO, 2020). Prior research has shown that DT effectiveness varies significantly with firm size (Mandviwalla & Flanagan, 2021). Following these, the aim of our study is to examine to identify the enablers and inhibitors of digital transformation within the MB sector in Ireland.

International audience; Nowadays, the COVID-19 pandemic has accelerated enterprises’ Business models disruption. Higher Education Institutions (HEIs) are no exceptions; they are expected to develop new value creation strategies that go beyond merely remote teaching. Despite the relevance of this issue, little remains known about how the HEI Business Model is evolving.This paper empirically investigates how HEI may innovative their BM through the usage of innovative pedagogical practices. A qualitative case study has been carried out on the business Ludoparty project. This project study the managers' perceptions about using student’s designed escape games for Digital Transformation awareness for pre-digital enterprises. The study revealed that online escape games are an attractive pedagogical practice for pre-digital enterprises. The industrial partners were motivated to acquire student’s games for their vocational training. The main originality of this paper is in addressing a research gap at the intersection of effective pedagogical practices and BMI in the HEI context.

Disponible en ligne sur le site de la Centrale de Cas et de Médias Pédagogiques : https://www.ccmp.fr/collection-ccmp/cas-la-redoute-digital-transformation-strategy; Cas pédagogique CCMP N° G2031(GB); La Redoute is above all a family story and a company that has long been a forerunner in textile-clothing activities, becoming the first mail order company in France with a mythical catalog (Appendix A). The "success story" has been going on for almost 180 years, with considerable successes but also more difficult phases of restructuring, particularly at the end of the 1990s.The decade 2010 is a pivotal period marked by a change in governance at La Redoute and radical strategic decisions. Since 2014, La Redoute has continued to reinvent itself under the impetus of digital technology. These transformations affect all levels of the company: internally (organization, culture, agility, information systems) but also within its business ecosystems in its relationships with suppliers and customers (logistics, user journey, customer experience, data). Today, La Redoute is the French e-commerce leader in Home and Fashion.